marketingstuff.net/the-benefits-of-a-customer-oriented-strategy-with-a-digital-marketing-platform/

Media marketing for businesses covers everything from online PR (also known as ePR), to online content marketing, to social media marketing, as well as sending messages with branded content via email. It allows businesses to personalize brands and reach out to the target audience on a broad range of platforms – both paid and free. These platforms provide numerous ways to reach out to audiences, allowing them to extract geographic, demographic and personal data.